PEDIGREE Reimbursing Dog Adoptions Sunday, November 26 to Help with Space Crisis
Erin Long, Marketing & Development Manager | Humane Society of Harford County
410-836-1090, x106 | firstname.lastname@example.org
Fallston, MD (November 21, 2023) – When most of America is shopping for loved ones, the PEDIGREE® brand wants people to consider adopting a loved one too. On Sunday, November 26th, the PEDIGREE brand, the number one brand of dog food and treats in the world, is making a big commitment to help combat pet homelessness throughout the country. Pet parents who adopt a dog from the Humane Society of Harford County (HSHC) – or any shelter or rescue nationwide – on November 26 can submit their adoption receipt from November 28 to December 22, 2023, and the PEDIGREE brand will reimburse the adoption fee.* For official rules visit PEDIGREE.com/ShelterSunday.
This commitment is the latest way the PEDIGREE brand is furthering its mission of helping every dog find a loving home, with the ambition of increasing adoption consideration at a time when shelters across America are in crisis.
“We applaud the PEDIGREE brand for lending their support when shelters across the country are experiencing an unprecedented space crisis,” said Bob Citrullo, executive director at HSHC. “Our intake for dogs has gone up 32.7% this year over last year and there’s only so much space in our facility, so this additional awareness and support for our adopters is wonderful.”
“The PEDIGREE brand remains committed to supporting the animal welfare community to further our ambition to end pet homelessness,” said Jean-Paul Jansen, Senior Vice President of Marketing, Mars Petcare North America. “The Shelter Sunday effort comes at a critical time for shelters across the country and we’re proud to support them as they tirelessly care for dogs in need in search of their forever homes.”
To further increase awareness of the benefits and adoption consideration of a shelter dog, the PEDIGREE brand is also working with key adoption advocates and influencers to shine a spotlight on dogs in need by sharing personal stories of the impact that adoption has made on them. The brand is encouraging adopting families everywhere to share their own heartwarming stories of turning their homes into forever homes using #PEDIGREEAdopt.
“For anyone who isn’t in a position to adopt a dog right now, we are always in need of folks to foster a dog temporarily,” Citrullo added. “Email email@example.com, call 410-836-1090, x112 or visit us in person. We’re located at 2208 Connolly Road in Fallston or online at harfordshelter.org. The shelter is open Monday-Friday from 11-6, Saturdays from 10-5, and Sundays from 11-4.”
To learn more about the event, visit PEDIGREE.com/ShelterSunday or follow @PEDIGREEUS on social media.
*Limit one dog adoption fee redemption per household, dogs only, max. adoption fee of $200, 50 US & DC only, valid only for adoptions made on 11/26/23; redemptions must be submitted between 11/28/23 and 12/22/23. Must be 18+ years old. Void where prohibited, maximum of $300K in adoption fees available while supplies last. See FAQs and full terms and conditions on PEDIGREE.com/ShelterSunday.
About the Humane Society of Harford County
The Humane Society of Harford County, Inc., is a non-profit, 501(c)(3) charitable organization dedicated to the welfare and well-being of the approximately 2,500 animals that arrive each year. HSHC promotes the kind treatment of homeless, stray and abandoned animals by providing shelter, care, adoptions, and community education. HSHC is not a county agency nor is it affiliated with any national or regional organization. Tax-deductible donations, bequests, and proceeds from events are crucial to its life-saving efforts on behalf of the animals in the community.
About the PEDIGREE® Brand
The PEDIGREE Brand, proudly part of Mars, Incorporated, is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.
About PEDIGREE Foundation
We believe every dog deserves a loving, forever home. PEDIGREE Foundation is an independent 501(c)(3) nonprofit organization working to help end pet homelessness. Nearly 3.1 million dogs end up in shelters and rescues every year, and nearly half never find a home. The foundation was established in 2008 by Mars Petcare, maker of PEDIGREE® food for dogs, to help increase dog adoption rates. We’ve awarded more than 6,200 grants and more than $12 million to U.S. shelters and rescues that help dogs in need. Since launching our Canadian grant program in 2022, we have provided $200k CAD to local shelters and rescues in need across Canada, as well as $25k CAD in Disaster Relief. At PEDIGREE Foundation, we’re working toward a day when all dogs are safe, secure, cared for, fed well and loved. See how you can help at PedigreeFoundation.org.
About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS™. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for our Purpose: A BETTER WORLD FOR PETS.