Community Urged to Register with Finding Rover to Bring Lost Pets Home

For Immediate Release

Contact: Erin Long, Marketing Coordinator
Humane Society of Harford County
410-836-1090, x106
erin@harfordshelter.org

Fallston, MD (May 25, 2016) – You opened your door for just a second to greet the delivery person, but it was enough time for Rover to squeeze past you. Now he’s running down the road, nearly out of sight. A frantic search begins and when Rover is nowhere to be found, your mind races. What now?

In addition to microchipping your pet, contacting local veterinarians and animal shelters, posting flyers around your neighborhood and/or near where the pet was lost, and posting to social media, The Humane Society of Harford County (HSHC) now offers an additional tool to help lost dogs find their way back home: Finding Rover. Finding Rover is a revolutionary free application that uses facial recognition technology to instantly identify lost and found dogs on the spot.

Simply install the free Finding Rover app on your smartphone or register online at FindingRover.com. Snap a photo of your best friends, fill in some key details, and once your dogs are registered, they’re protected for life.

To report a lost dog or to seek help identifying a found dog, simply click the “Report” button, and a push notification and social feed photo alert is sent within a 10-mile radius (the search radius can be widened to over 2,000 miles). Lost Dog and Found Dog digital posters will appear on the interactive map which will show users exactly where dogs have been lost or found in real time. Once a dog has been reported and identified through Finding Rover’s facial recognition software, possible matches will be given.

Every dog that enters HSHC becomes registered on Finding Rover. Users of Finding Rover can search the shelter right from their smartphone or computer in efforts to find their missing dog, a neighbor’s missing dog, or search for adoptable dogs.

Every dog that leaves HSHC, whether through a reunion or an adoption, can remain protected on Finding Rover when the pet-parent completes registration with an email. If that dog ever gets lost, their record will already be in the system, and identifying that pet will be a snap.

Finding Rover does not replace the need to periodically visit your local shelter to search for your missing pet, microchip your dogs, and outfit your dogs with collars and identification tags. Contact your veterinarian for a microchip, and visit a local pet supply store for a collar and an ID tag engraved with your current phone number and address.

The ability to use Finding Rover to locate and identify lost cats is coming soon.

About the Humane Society of Harford County
The Humane Society of Harford County, Inc., is a non-profit, 501(c)(3) charitable organization dedicated to the welfare and well-being of the approximately 4,500 animals that come to us each year. We promote the kind treatment of homeless, stray and abandoned animals by providing shelter, care, adoptions, and community education. We are not a county agency nor are we affiliated with any national or regional organization. Your tax-deductible donations, bequests, and proceeds from events are crucial to our life-saving efforts on behalf of the animals of our community.